How did Nike’s share price hit an all-time high in the middle of a pandemic? Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and … Nike is a major publicly traded sportswear, footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. TED (2011) âNIKE: Nike Shoes and Child Labor in Pakistan’, (online) (cited 28th Feb 2012). Perhaps known primarily for its footwear products, the company enjoyed over $24 billion in revenue in its … Never sacrifice values. Written by Miles Media on April 10, 2016. The high premium products are given to a certain distributors while leaving the low priced to be sold at highly discounted price at the retail stores such as Wal-Mart (Jeannet J, 200, pp 44). In this way, the price is not affect too much (Frank, 2004, pp173). Nike put heavily proportion in their marketing strategies and products deign. Nike has become the leader in the e-commerce by being the first to the market with its e-commerce website. Once the consumers develop the product intimacy, they come to associate their person with the products and will pay whatever price quoted on the products. “But it started with our consumer, and we knew that consumers wanted a more direct relationship with us today.”. 2.0 PROS OF NIKE’S CORE MARKETING STRATEGY. Nike’s targeting market is active people who enjoy high quality sporting goods, especially footwear. It also will bring risks to Nike when they expand their business globally. 3) The Chance - in 2010 Nike targeted young people to win Nike Academy for a year. Besides that, Nike must increase their awareness of corporate social responsibility to strengthen their image of themselves. However, it should work with major fashion designers such as Calvin Klein to come up with a well stylish product line of shoes meant for active, casual use, gain brand image as an upscale and more cultured shoemaker. Environmental: When you are working on a case study of a big brand like Nike, you are likely to find out how the mass production factories owned by the company are harming the environment. Case Study : Business and Marketing Strategy of Nike Nike is a sports brand that has builds its reputation over the years. Mini-case Study: Nike’s “Just Do It” Advertising Campaign According to Nike company lore, one of the most famous and easily recognized slogans in advertising history was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. They want a shoe that can be useful for all visible feature of an active lifestyle. This has created a relatively high level of Nike’s awareness. Currency exchange rate fluctuations can disrupt the business of the independent manufacturers that produce Nike products by making their purchase of raw materials more expensive and more difficult to finance. Nike+ is a lifestyle community that motivates members to be more active and to … All rights reserved. Nike is the master of segmentation, their segmenting market typically target’s athletes, both women and men from the age 15 to 35. Nike is mainly focus on footwear for men and women who between 15 to 35 years old, while Adidas is specialize in footwear for men, women and children between the age of 10 to 30. Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Their competitors are Adidas, Reebok, Puma, and so forth, whilst competition is tighter with the coming of Adidas. Therefore, Nike should analyse the market and customers’ preference as well as customers’ buying behavior from time to time. Nike brand strategy / positioning case study If you want to get access to Nike brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. It was definitely architecting a new retail, and a bold, retail vision for Nike. (St. John University, 2004). Even though others are likely to buy the products, Nike focuses on the athlete more than any group of individuals even though it also target on the youth. (2005) âPros, Cons and Risks of Nike’s Marketing Strategies’, (online) (cited 12th March 2012). By availing Nike case study help from our end, you can have an insightful Nike case study analysis that covers all these areas in details. It was founded on the 25th of January 1964 as Blue Ribbon Sports by athlete and MBA student Phil Knight and his coach Bill Bowerman. It doesn’t just sell sneakers; it sells the brand aspiration that imbues those sneakers with meaning. The sensors work to steadily monitor, measure, and supply data looking at the landscape, impact of each step, athlete’s body temperature, environment temperature, and athlete’s heart rate. 5.1.2  Adidas and Reebok Reputation on Its Finances, Adidas and Reebok joining up together as a merger would be a good deal for leading over Nike but the two companies have a bad reputation due to financial problems which almost led them to bankruptcy and since they are to work together. Aimed towards the runners of the world, this brand and product line focuses on a very different segment than Nike … Since Nike has implemented several marketing strategies, it had incurred high costs in producing and promoting its products. In this case study, BoF breaks down Nike’s pioneering direct-to consumer strategy and how it has worked to the brand’s advantage, propelling its share price to new heights during the global crisis of 2020. Nike should increase their market shares through issue new products, competitive pricing strategies, and advertisement and promotions activities. Case study of civil engineering projects, essay on life of prophet muhammad pbuh in english on Case brand study pdf nike. Adidas will have to invest more money on advertising and create innovative means of advertising their product, having consumers in mind and following the trends of technologies, for example, Adidas can collaborate with IT companies such as Samsung to create innovative means of advertising their products. `` Participants created more than 17,000 Facebook pages which reached an additional 5.5 million fans corporate within! Of Bill Bowerman and Phile Knight founded Nike, they aspired to inspire this myth every! Nike fails to follow 2001 ) Furthermore, Nike also employed a large number of athletes as customers ’ as! Above risk, the price is not affect too much ( Frank, 2004, pp173.. 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